Thursday, April 8, 2010

Enviro Boys Visiting Statistics...

Although Enviro Boys began in January of 2009, it was not until April of the same year that we stumbled across Google Analytics. For about a month I had struggled to insert one of those 'hit counters' to track visits to the site, but could never wade through the website language. Google Analytics, however, as with almost everything Google, was very easy to use. Moreover, it is far more useful than a simple hit counter. In a nutshell, Google Analytics is a free piece of software you can use to track visits to your website and check it in real time. It tracks visits, the city of origin of people reading your site, time on the site, how people found your site, which pages are most popular, and much, much more.

We have been tracking Enviro Boys for exactly one year today: April 8, 2009. I thought today would be an appropriate day to report one year's worth of statistics.

A few things to mention before I go into detail: From May 15, 2009 to June 16, 2009, nothing was tracked because we changed the URL to enviroboys.com and did not update the Analytics until June 17, so really all of these stats are really representative of eleven months; Nothing was tracked for the first three whole months of the site being up and running; Google Analytics is very detailed, but we don't know stuff like your Social Insurance Numbers or banking information.

Since beginning tracking of Enviro Boys on April 8, 2009, we have found the following:

  • 7,273 total visits, from 3,516 different visitors -- which means some people actually come back!
  • 11,462 total page views - approximately 1.5 per visit
  • Average length of visit is 1:30
  • 48% of visits are new visits, meaning over half are from people coming back!
  • Visits have come from 97 countries
    • Most are Canada and the USA, but significant amount from UK and Europe
    • Visitors used 52 different languages - sorry to the non-English speaking folk... 
  • 58% have come from referring sites, 30% from search engines and 12% from direct traffic
  • The most popular page outside of the main page has been Tim's post on Curitiba, which for a long time showed up on the front page when searching 'curitiba transit' on Google
  • The most visits any one day was 66, on April 5th
  • The number of visits per day has increased drastically from ~8 in the first six months of tracking to ~21 in the past six months and ~27 since the new year!
Thanks so much to everyone who continues to read Enviro Boys!  

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