Coping with a drought in Central Texas

This article from the NY Times tells a story of how Llano, Texas is coping with a water drought.

"Government has always had a hard time telling Texans how to live. But the ban on most types of outdoor watering has been embraced by people in Llano, where a kind of World War II-era rationing spirit has become a way of life."

Residents are taking several innovative steps to conserve water and make use with as little as possible. Alas, there is no discussion about water pricing. Texas, like many southern states, is subject to droughts. Implementing pricing measures to reflect water scarcity would go a long way in helping communities like Llano adapt to climate change. All this would mean is that when there are droughts and water supplies are limited, a pricing structure would be in place to reflect how much water there is. As droughts portend limited water, prices would be high and would theoretically send a signal to households to use less.