I found this video on the Freakonomics blog. Mercedes-Benz is now pitching blue efficiency to its avid buyers who ostensibly have an interest in reducing their carbon emissions. The horse manure part of the video was also covered in SuperFreakonomics when Dubner and Levitt discuss New York City's egregious horse manure problem in the late 1890s/early 1900s and how the automobile became the "environmental savior" by eliminating the issue.
Elizabeth Kolbert from the New Yorker discusses the horse manure problem in greater detail and provides a scathing critique of SuperFreaknomics.
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