Tuesday, January 12, 2010

Delivery Groceries: A greener approach to food shopping...



In his book Heat, George Monbiot talks about all the stuff we do as human beings that contribute to climate change and some of our craziest behaviour actually comes from our supermarkets.

Yes, these things are absolutely massive. But this is not unique to supermarkets; huge buildings can be found everywhere. But it is the inner workings of these things that are very astounding. When you first enter the building, you are normally smashed by a fan of either very cold or very hot air (depending on what the temperature is like outside). And when you get in, the lights are among the brightest available on the market. Why? All the food needs to look pretty and the best way is with pretty lights. And lots of them. Everywhere. That day-old fillet of tilapia not look so appetizing? Just toss some extra lights on top of it. Perhaps the most ridiculous thing you'll find at the supermarket are the open freezers & fridges (a friend of mine refers to them as bunkers). Do you ever leave your freezer open all day at home? It's probably the biggest waste of energy you'll find at a supermarket.

So Monbiot proposes something very different. Rather than driving to the supermarket, we could have it delivered to us. No more need for bright lights, high-powered entrance fans or open freezers. And no more need for such massive building footprints. Instead, there could simply be a warehouse with delivery vans. The energy savings would be enormous. According to a supermarket chain executive interviewed in Heat, the food storage section takes up only 5-10% of the entire building's energy usage. Wow.

Energy savings for the suppliers wouldn't be the only advantage of this type of system. People would no longer have to drive to the supermarket (gas & time), find a parking spot (imagine not needing those massive parking lots), spend valuable time in the grocery store (some spend hours) and stand in line. Rather, you could just have it delivered at a time that was convenient for you. Sure, there would be a fee, but it would certainly outweigh the hours spent driving, shopping and unloading. When both my sister and I were still living back home with our parents, my dad would go grocery shopping almost weekly and fill up the entire cart. He would be gone for several hours. Imagine if he were able to stay home, work more or just go out for the hours he would have spent shopping. And as a student with no car but a large appetite, I wouldn't have to go through the struggle of hauling all the food -- after buying far more than I can reasonably carry -- back by foot.

You would simply go online and shop like you would on Amazon.com and create your shopping list. You could submit your order and choose a time to have it delivered. A delivery truck would later come by with your delivery as it makes the rounds for other houses, too. The net energy benefit would be fantastic, as a fleet of delivery trucks would surely be more efficient than a ton of individuals driving their own cars. You could even develop a relationship with the delivery guy, like there used to be with the milk man.

So why don't we have these everywhere?

I'll first dismiss one argument I've heard. That is, the romantic notion that the supermarket is a place where the community gathers and you see folks from around town that you know. This is gone in most supermarkets in North America. I never see anyone I know when I go to the supermarket and I expect people might run into one or two people they know, but very rarely. And other than the proverbial cute girl you're supposed to meet in the supermarket, it certainly isn't the type of place that you make lifelong friends.

The bigger deal is that we, as a society, are bent on seeing our food before we purchase it. If it is delivered, how on earth will we know the quality of it. There is some legitimacy to this, but only some. Yes, with fruits, veggies and meat, I'd rather not have rotten or bruised food delivered to me. With some element of quality assurance, this could be easily be avoided. But the majority of other foods we buy are packaged and preserved in one way or another, so it doesn't really matter if we see it or not.


Whether it has to do with our understanding of freshness is another matter, as nothing in the supermarket is really as fresh as we might trick ourselves to think. All those glossy apples were picked by people or even machines somewhere relatively far away (depending on the season) and then shipped and stored somewhere else before finally being dumped in the apple bin. Meat is the same way. Personally, I'd have no problem if Safeway delivered me a few packages of ground beef without my seeing it beforehand. After all, it always looks fine in the actual store. Moreover, my good friend Kingsley frequently caters weddings and other large gatherings and has to buy food from industrial suppliers. Rarely, if ever does he get to see the food before it arrives.  

This is not a new idea and Monbiot (at least in this respect) is not a revolutionary. A group out of Toronto called Grocery Gateway has been doing delivery groceries for years, but it has taken a long time to catch on and it is still far from overtaking the major chains. They serve a rather niche market and serve only premium foods (thus allowing for quality control). And even greater niche markets exist for this. Throughout Peterborough, several groups exist that will deliver locally grown produce from nearby farms weekly to you. But again, these are niche and small operations.

Now I should also mention that not every store should do this. The small markets in the neighbourhood and the farmer's markets are wonderful. In these places, those romantic notions of community still exist. Going to the Farmer's market is one of my most pleasant experiences and such a view is shared by many I know. And you will frequently need to go to certain places to pick up only one or two items, which wouldn't be worth paying delivery for.

In an ideal world, we wouldn't have supermarkets and we would all grow our own food. But then we couldn't have mangoes in January and some people wouldn't like that. The reality is that we have and are going to continue to have large, centralized food sources with a great variety of choice. People are too used to it to revert back to only community gardens and farmer Ed's cows down the road. We can't simply make a massive transition in how we purchase and grow our food, but we can certainly make our current system work a hell of a lot better.

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